Cover Story: Halloween candy at a Walgreens in Queens, New York. 纽约皇后大道的 Walgreens
Photographer: UCG/Universal Images Group Editorial
译文
01 为什么你的糖果可能今年含更少的巧克力了?
牙医们要开心了:“不给糖就捣蛋”这样累人的事情,今年可能会缓和一些。太感谢了,这次并不像那些年轻的超级英雄或者某些公主会通知的(事情)。
rejoice 深感欣喜
Trick-or-treat 不给糖就捣蛋
hauls 拖车
一项 9 月的报告,来自于国家零售联合会(National Retail Federation),见证了万圣节的支出,将于今年下降。但这并非是血洗,因为销量预期降低到 116 亿美元,今年的时候,2023 年的时候,销量达到顶峰,为 122 亿美元。
“这事实上转移到每个人减少了 4-5 美元的指出,关于万圣节的,当我们将这些指出与去年比较的话。”Katherine Cullen 说到,她是 NRF 的行业与消费洞见的 VP。“这可能是有些人决定了,少买一包糖,或者使用去年的装束,诸如这类的小决定”。ShoelessCai 评注,我们发现,商场里的万圣节相关产品确实少了很多。
这些决策中的一个,可能是囤积棒棒糖,或者发酸的糖果,而不是巧克力,彭博智库的分析师 Diana Rosero-Pena 说到。非巧克力糖果卖得异常得好,以及还能够获得中学生的青睐,都显示在销量里,作者写道。
02 白天是数字安全专家,晚上是黑客
有个链条已经流行病式地传开了,就是橡皮糖(gummy candy),跳跳糖(BonBon),已然在销量上赶上了,在今年第四季度的时候,这些包括了万圣节的销量激增,一位代表告诉彭博。瑞典糖果公司,开启了季节性产品的混合销售,以及抖音专属产品销售,资本化了其社交媒体的名声。
runup
a substantial increase over a relatively short period of time
巧克力制造商正在努力解决最糟糕的可可粉短缺的问题,在过去的 40 年当中,阻碍了利润的增长。一种反应方式,就是减少在糖果中的巧克力含量,引入各种更加便宜的焦糖和榛果。
Chocolatiers 巧克力制造商
grapple with 努力应对
caramel 焦糖
nuts 榛果
Rosero 就不同意 NRF,预测那些糖果制造商的收入,预测在万圣节的时候价格会上升,包括 Hershey, Mars, Lindt and Ferrero,这些制造商都能提升销量,提升 14%。
这是用于咀嚼的,但这些鬼怪(食尸鬼和妖精)们在万圣节晚上出来的时候。
ghouls and goblins 食尸鬼和妖精
万圣节可怕的造型:过去十年,恐怖电影获得越来越多的市场份额,于北美票房,现在常规地占据 10 亿美元每年票房收入,或者是美国加拿大两国的电影行业的 10%。这并非只有观众进场了:为什么人们喜欢在万圣节的时候,看恐怖电影,我们用四张表格告诉你。ShoelessCai 评注,如果要出成英语题目的话,让学生推断,接下来的文章要说什么?
Skelly 是如何成为主宰的:当 Home Depot 涉足万圣节装饰市场的时候,他们就开始想得很宏大了。真的很宏大:Home Depot 12英寸的头颅孕育了巨大的万圣节行业的装饰。
02 白天是数字安全专家,晚上是黑客
Pepjin Van der Stap 在 2023 年 1 月 22 日的时候通宵了,安静中修理他的其中一个电脑,拯救其风扇,听着其旋转声。大约在日出之前 1 个小时,他登录的他的账户,在一个网络犯罪的网站。当他这么干的时候,有十几个警官冲进去住所,在荷兰的海边小镇 Zandvoort 的一幢海景房(a beachfront spot)里,他们的脸都藏在黑色的帽子后面。在几分钟之内,他们就包围了 Van 这个人,蒙上他的眼睛,锁定了他的键盘。
beachfront 海滨
a beachfront spot 海景房
balaclavas 一种帽子
这是一场惊奇的演出,强制抓住这个很瘦、5.8 英尺的男人,深棕色头发,和婴儿脸。他被捕的时候,只有 20 岁,他在荷兰的网络安全专家中很有名。但是,并非作为罪犯,而是将其视作自己的一员(网络安全专家)。Van 的工作是识别安全薄弱之处,在经常使用的软件中,这些软件保护了政府的工作人员 ,以及全球范围内数以千计的公司,保证其免受潜在的数据乱用。他在网络安全会议上,展示他的工作,以及其同事业经常赞美他的才华。
data breaches 数据乱用
laud 赞美
surreptitiously 偷偷地
随着这些同事将要知道,Van 也是 2 年来警察调查的主要对象。几个月以来,在其公寓始终监听这个人,在网络上监视他的行为,通过他们偷偷安装在其电脑里的设备。Van 他攻破别人电脑次数,少于其修复安全漏洞的工作量,但是,他未能按照其意愿,离开攻破别人电脑的社群。他的网络安全的职业生涯,部分是由意愿启发的,愿意去管理强迫行为的意愿,在其青少年的时候就产生了,将他变成欧洲最多产的、囤积被盗数据的人之一。
revert 还原
Van der Stap hadn’t broken bad so much as he’d reverted to form, failing in his attempt to leave the hacking underworld behind. Van 他攻破别人电脑次数,少于其修复安全漏洞的工作量,但是,他未能按照其意愿,离开攻破别人电脑的社群。
compulsions 强迫行为
hoarder 囤积者
依据检查官说辞,Van 这个人获得了数据库,包括被盗的信息,从那些数以千计的公司,一丝不苟地组织和分类这些加密的数据,在一些加密的硬盘上,以及他所控制的服务器。无论是通过他自己去攻击,或者通过和其他黑客交换数据,他依然累计了几亿人的个人信息,很可能包括几乎每一个荷兰公民的记录。起诉他的检查官说到,如此规模的犯罪,“在荷兰的犯罪历史上从未出现过”。
meticulously 一丝不苟地
hundreds of millions of people 几亿人
03 简要新闻
Harris 在拜登有争议的“垃圾”评论中,自己起舞
微软市场份额下降了,在这家公司汇报了其让人失望的云增长的预测
亚马逊渴望着接管 ChatGPT,但是技术上挑战强制了这家公司重复地推延持续更新的 Alexa 首次公演
原文
01 Why your candy might have less chocolate this Halloween
Dentists rejoice: Trick-or-treat hauls might be slightly smaller this year. Thankfully, it’s unlikely young superheroes and princesses will notice.
A September report from the National Retail Federation sees Halloween spending down this year, but it’s hardly a bloodbath, with sales expected to fall to $11.6 billion this year from a peak of $12.2 billion in 2023.
“It really translates to just about $4 or $5 less per person in terms of spending when we compare it to last year,” says Katherine Cullen, vice president of industry and consumer insights at the NRF. “That could be someone deciding to buy one less bag of candy or reusing a costume from last year, making some of those small decisions.”
One of those decisions might be stocking up on lollipops or sour candies instead of chocolates, wrote Bloomberg Intelligence analyst Diana Rosero-Peña. Non-chocolate candies are doing particularly well this year and could gain as much as the mid-teens in sales growth, she wrote.
One chain that’s gone viral for its gummy candies, BonBon, has seen a pickup in sales in the fourth quarter, which includes the runup to Halloween, a representative told Bloomberg. The Swedish candy company has launched some seasonal mixes and an exclusive TikTok candy mix to capitalize on its social media fame.
Chocolatiers are grappling with the worst cocoa deficit forecast in the past 40 years, hindering profit growth. One way they’ve reacted is by reducing the amount of chocolate in a candy, introducing varieties with cheaper caramel or nuts.
Rosero-Peña disagrees with the NRF’s forecast when it comes to candy makers’ revenue, predicting that price increases by Halloween titans, including Hershey, Mars, Lindt and Ferrero, could boost candy sales by as much as 14%.
That’s something to chew on while the ghouls and goblins are out and about this evening.
REQUIRED HALLOWEEN READING: A sign at the Haribo Group plant in Pleasant Prairie, Wisconsin, reads: “Our world is the world of gummi candies. We do not let ourselves become distracted from that.” Writer Deena Shanker and photographer Adam Golfer take us on a tour as a series of machines assisted by humans make tray after tray of perfectly shaped gummi bears in the flavored colors of raspberry red, lemon yellow, orange orange, pineapple white and strawberry green. (Yes, you read that last one right.): Where Gummi Bears Come From.
FOR SPOOKY HOLIDAY VIEWING: In the past decade, horror movies have captured a growing share of the North American box office and now regularly account for about $1 billion worth of annual ticket sales, or 10% of moviegoing in the US and Canada. It’s not just audiences that are entranced: Why Hollywood Loves Horror Movies, in Four Charts
HOW ‘SKELLY’ CAME TO DOMINATE: When Home Depot set out to disrupt the Halloween decor market, it started thinking big. Really, really big: Home Depot’s 12-Foot Skeletons Spawned an Industry of Giant Halloween Decor.
02 Cybersecurity Expert By Day, and Hacker By Night
Pepijn Van der Stap stayed up through the night of Jan. 22, 2023, repairing one of his computers in silence save for the whirring of its fan. About an hour before sunrise, he logged in to his account on a cybercrime website. When he did so, a dozen police officers burst into his apartment—a beachfront spot in the Dutch coastal town of Zandvoort—their faces hidden behind black balaclavas. Within minutes, they’d surrounded Van der Stap, blindfolded him and commandeered his keyboard.
It was a surprising show of force to capture the slim, 5-foot-8 man with dark blond hair and a baby face. Just 20 years old at the time of his arrest, he was well-known among cybersecurity experts in the Netherlands. But not as a criminal—as one of their own. Van der Stap’s work identifying security vulnerabilities in commonly used software had helped protect government agencies and thousands of companies internationally from potential data breaches. He’d presented his work at cybersecurity conferences, and his colleagues lauded him for his brilliance.
As those colleagues were about to learn, Van der Stap had also been the subject of a two-year police investigation. For months officers had been listening in on him in his apartment and monitoring his online activity through devices they’d surreptitiously installed on his computer. Van der Stap hadn’t broken bad so much as he’d reverted to form, failing in his attempt to leave the hacking underworld behind. His cybersecurity career had been inspired in part by a desire to manage his compulsions, which had begun in his teens and turned him into one of Europe’s most prolific hoarders of stolen data.
According to prosecutors, Van der Stap had obtained databases containing stolen information from thousands of companies, meticulously organizing and categorizing them on encrypted hard drives and servers he controlled. Either through his own hacking or by swapping data with other hackers, he’d accumulated personal information on hundreds of millions of people, likely including records on almost every Dutch citizen. His prosecutors say crimes on such a scale “have never occurred before in a Dutch criminal case.”
03 Brief
Kamala Harris is distancing herself from Biden’s controversial “garbage” comments.
Microsoft shares dropped after the company reported a disappointing cloud growth forecast.
Amazon is eager to take on ChatGPT, but technical challenges have forced the company to repeatedly postpone the updated Alexa’s debut.
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