封面故事：
玛莎·斯图尔特 百度百科
彭博推送 | 抖音新的崎岖之路
Jingyi 翻译，百度翻译助攻！
01 抖音新的崎岖之路
1.抖音作为视频平台，在年轻国人中非常流行，现在正在面临在美被禁的可能，彭博 Sarah Frier 写道。如果无法找到美国的买家，这会是 Elon 的任务吗？再者，一个敌对气候的班子正在建立中，以及为什么我们应该赞扬 Martha Stewart。
Martha Stewart 玛莎·斯图尔特(MARTHA STEWART)，曾担任过数年专业模特，也曾赢得纽约巴纳德大学奖学金，1976年创立了Omnimedia，公司上市，她成为亿万富翁。
2.法律将会禁止抖音，除非中国所有者同意将其出售给美国买家，在合适的时候：2025 年 1 月生效，在政客们有机会使用 APP 作为选举工具之后。特朗普的总统选举，重金投资，通过该平台获取投票人，还赢得选举。现在，尽管想要禁止抖音来自于他首次任职时候想法，特朗普也正在改变想法。
3.这些在特朗普拉票过程工作的班子，告诉我，他们意识到这个平台，对特朗普更加公平，以及针对有影响力之人也更公平，在他的社交圈是这样，相较于其他大型社交媒体。平台并没有大量的历史，关于禁止特朗普，在 1 月 5 日首都暴乱之后，同时 Twitter， Instagram 以及 脸书 都这么干了 —— 今年之前，他甚至没有账户，在那些平台。当他（工作班子里的人）加入抖音时，他的观众很快就增长了，以及他的队伍分享了报告，关于粉丝中积极评价的报告。同时，脸书 Meta 平台，尽管保留了特朗普账户，却停掉了政治内容，在其传播之前，使得它们（公开信息）更没有用。公司内部也感受到了政治言论的寒意；首席执行官 Mark 甚至不再在财报电话会议上谈论选举。
4.抖音，其母公司字节跳动，被控告各公司，被控告忽略法律，直至 12 月 6 日。这场官司失败方还可以再次申诉至最高法院，进一步厌恶最终的解决方案。随着我同事 Alexandra Levise 写道，以现有情况，到真正能救助抖音，更后面发言的人会更有 权力和立场，但是暂没有路劲。“特朗普可能构思一项替代方案兜售自己，敦促国会去收回法案，或者指导他的司法部，别执行。然而，这些场景都没有简单到如声称的那样。”这也是可能，即一旦他当总统，随着触达国会秘书 ，关于为什么抖音会被盯着要被禁止，他会坚持着调查。
block the law 阻止法律
5.如果他按照计划，特朗普拥有一项策略机会：去帮助找到未来的拥有者，关于社交媒体领域，这个市场现在有一半美国人在使用。特朗普已然从 Elon 购买推特而获益，Elon 已经将推特改为 X，并用推特帮助特朗普获得总统宝座。 Steven Mnuchin，是特朗普首任的国债秘书，也在潜在的抖音出售中跃跃欲试。特朗普还有其他朋友，在媒体和娱乐领域，这些人可能非常感兴趣，关于这个资产。他自己在社交媒体上还有些财务利益，随着他自己的公司，被称为推特的右派克隆企业，Truthh Social 逐渐面世。
6.这也是可能的，即特朗普将询问 Elon 的意见，他现在是特朗普亲密战友。这场对话，若尚未发生，只会增加 Elon 不断增长的名单，利益冲突的名单，因为 X 可能在抖音并不擅长的市场获利。但是，马斯克，也只比 Mnuchin 富有几千亿美元，可能自己可以解决出价的问题。
02 气候政策正准备转向
1.特朗普总统选举非常透明：他第二任任期，会被攻击，怎么应对气候政策。他的参选活动，他宣誓“训练，亲，训练。”因为更多石油和天然气被抨击了，针对离岸风力发电。他攻击总统 拜登的《通胀缩减法案》，该法案确定了历史上最大的气候投资者，随着“绿色新骗局”。他发誓收回美国在巴黎确定的协议。
drill 训练，钻床
inveighed 抨击
scam 欺骗
2.国外情况，这是令人担忧的，即将要到来的班子将会“开办简陋的误会，针对气候外交” Rachel Cleetus 说到，他是相关科学家联合会的总监，气候及能源部门。即便是在特朗普任职之前，他的胜利为联合国气候会议蒙上阴影，在 COP29（第29界全球气候联合会）。代表们正相互掐架，关于如何开展全面的气候行动，在美国全国，在未来的几年。
take office 任职
grapple with 扭打
3.“美国地缘政治竞争者空出位置亟待填满” John Morton 说到，他说财政部部长 Yellen 前顾问，以及管理总监，任职于气候投资咨询公司 Pollination。在家时候，幸亏共和党三连胜，这件事使其控制了国会 1-2 票。
trifecta 三连胜
4.Leslie Kaufman 写的更多的是 共和党的资源友好型的议事日程：特朗普计划一项“残破的舞会”在气候政策会议。
03 大众吸引力：玛莎的完美
1.观察玛莎之后，新奈菲记录正在绘制涨跌和触底反弹关于媒体人 Martha。遇到以下情形难以不走开，随着别人拿着模糊的前景敦促你做事情 —— 例如开派对，烤个派，种花，以及在你对手那里 check in。这还不是电影的重点，这电影在 10 月底发布，但是 Martha 对人确实有这作用。
Martha’s Perfection 玛莎的完美
charting the rise 绘制上生图
the rise, fall and eventual redemption 涨跌和触底反弹
2.Martha 吸引力来自于 家庭 DIY 的巨头公司，以及生活模式媒体长期以来，也富有抱负地描述着这类媒体，以及被赋予如此毫无惊讶的评估，即这 10 年来她构造的世界，为她的观众建造的，如今被赚钱能力很强的精英占据了。Martha 出生并不富裕，就像她在节目里自己说的。她和她的亲戚，要学着在花园干活，在 Nutley，新泽西，因为他们需要更多食物，多余他们父母能够承担，以及她变成青少年模特，因为这样的钱好于那些她能从家庭赚取的，只要照顾小孩就有钱。
3.一旦她搬进曼哈顿，1960 年的时候，就读于 Barnard Colloege，财富依据非常短的命令：她被介绍给一个同学的兄弟，非常富有，并结合，在担任华尔街股票交易员之后，和她的丈夫逃到 Connecticut，还有一个女儿。
stint 从事某项活动的时间
decamped 潜逃
4.如果上述描述，关于 Martha 首次人生上升听上去很肤浅，这可不是故意的。针对多年来所有的指责，她已然向女性兜售了一系列货物清单，关于培养内部幸福的轻松。Martha 并不真正的显示轻松。她向外展示的，无论是被记录的，还是她实际上巨大工作量，是专业深度。这是专业深度的持续吸引力，使得她成为独有的形象，关于美国家庭生活。
glib 肤浅的，油嘴滑舌的
a bill of goods 货物清单
01 A new twist in the TikTok saga
1.The TikTok video platform, which is wildly popular among young Americans, is set to be banned in the US, writes Bloomberg’s Big Tech editor Sarah Frier, if it can’t find an American buyer. Is this a job for… Elon Musk? Plus: A climate-hostile administration is on its way, and why we should appreciate Martha Stewart. If this email was forwarded to you, click here to sign up.
2.The law that will ban TikTok unless its Chinese owner agrees to sell it to an American buyer was timed conveniently: to take effect in January 2025, after politicians had the chance to use the app as a tool in their election campaigns. President-elect Donald Trump invested heavily in reaching voters via the platform and won. Now, even though the idea to ban TikTok originated in his first presidency, he’s changing his mind.
3.Those who worked on Trump’s campaign tell me they perceive the platform as fairer to him, and to influencers in his network, than the other big social networks. It doesn’t have the messy history of banning him after the Jan. 6 Capitol riot, as Twitter, Instagram and Facebook did—he didn’t even have an account there until this year. When he joined, his audience grew rapidly, and his team shared reports of positive commentary from fans. Meanwhile, the apps of Meta Platforms Inc., though they restored Trump’s accounts, stopped political content from going viral at all this cycle, making them much less useful to his campaign. (The chill on political speech is being felt inside the company as well; CEO Mark Zuckerberg won’t even talk about elections on his earnings calls anymore.)
TikTok supporters at the Capitol in April. Photographer: Anna Moneymaker/Getty Images
4.TikTok, whose parent, ByteDance Ltd., sued to block the law, is awaiting a US Court of Appeals decision by Dec. 6—which the losing side could then appeal to the Supreme Court, further delaying the final resolution. As my colleague Alexandra Levine wrote, the path from there to save TikTok is unclear: “It’s possible Trump could devise an alternative solution to a sale, urge Congress to roll back the law or instruct his Justice Department not to enforce it, but none of those scenarios are as simple as they sound.” It’s also possible that once he’s president, with access to national security information about why it was targeted for a ban, he’ll stick with the plan.
5.If he does, Trump has a strategic opportunity: to help find the future owner of a social media app used by more than half of Americans. He’s already benefited from Elon Musk’s purchase of Twitter, which Musk turned into X and used to help Trump secure the presidency. Steven Mnuchin, the Treasury secretary in the first Trump administration, has already raised his hand as a potential buyer for TikTok. Trump has other friends in media and entertainment who may be very interested in the property. And he has a financial interest in social media himself, with his right-wing Twitter clone, Truth Social.
6.It’s also possible that Trump will ask Musk, who’s now a close ally, for advice. That conversation, if it hasn’t happened already, would only add to Musk’s ever-growing list of conflicts of interest, as X could benefit in a market where TikTok is weakened. But Musk, who’s also a few hundred billion dollars richer than Mnuchin, could solve the problem with a bid of his own.
02 Climate Policy Is Set for a Turnaround
1.President-elect Donald Trump has been crystal clear: His second term will be an assault on climate policy. On the campaign trail, he vowed to “drill, baby, drill” for more oil and gas and inveighed against offshore wind farms. He attacked President Joe Biden’s Inflation Reduction Act, the largest climate investment in history, as the “green new scam.” And he pledged to withdraw the US once again from the Paris climate agreement.
2.Abroad, it’s feared that the incoming administration will “take a wrecking ball to climate diplomacy,” says Rachel Cleetus, climate and energy policy director at the Union of Concerned Scientists. Even before Trump takes office, his victory has cast a shadow over the United Nations climate conference COP29. Delegates there are grappling with how to navigate global climate action around the US in coming years.
3.There will be “a void for America’s geopolitical competitors to fill,” says John Morton, a former adviser to Treasury Secretary Janet Yellen and a managing director at climate investment and advisory firm Pollination. At home, thanks to a Republican trifecta in Washington, Trump will be able to enact more sweeping changes than if Democrats controlled one or both chambers of Congress.
4.Leslie Kaufman writes more about the Republicans’ energy-friendly agenda: Trump Aims a ‘Wrecking Ball’ at Climate Policy
03 The Mass Appeal of Martha’s Perfection
1.After watching Martha, the new Netflix documentary charting the rise, fall and eventual redemption of Martha Stewart, it’s difficult not to walk away with the vague urge to do something—throw a party, bake a pie, arrange some flowers, check in on your enemies. That’s not the point of the film, which was released at the end of October, but Martha just has that effect on people.
2.Stewart’s appeal as a titan of DIY homemaking and lifestyle media has long been described as aspirational, an unsurprising assessment given that the world she’s spent decades building for her audience is one occupied by the moneyed elite. Stewart wasn’t born rich—as she tells it in Martha, she and her siblings learned to garden at their home in Nutley, New Jersey, because they needed more food than her parents could afford; and she became a teen model because the money was better than what she could earn for the family by babysitting.
3.Once she moved to Manhattan in 1960 to attend Barnard College, wealth followed in pretty short order: She was introduced to an affluent classmate’s brother, married him and eventually, after a stint as a Wall Street stockbroker, decamped to Connecticut with her husband and baby daughter.
4.If that description of Stewart’s initial ascent sounds glib, that’s not the intention. For all the accusations over the years that she’s sold women a bill of goods about the ease of cultivating domestic bliss, Stewart doesn’t really project ease. What she radiates, both in the documentary and in her own enormous body of work, is proficiency. And it’s the enduring appeal of proficiency that’s made her a singular figure in American domestic life.
5.Amanda Mull, in her latest Buying Power column, writes about the lifestyle guru and the pleasures of mastery: Martha Stewart’s Empire Monetized More Than Just Domesticity.
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