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彭博推送 | 梅西百货节日游行,有大象加入!
- 2024 -
11/29
01:09
零号员工
发表时间:2024.11.29     作者:Jingyi     来源:Bloomberg     阅读:25

封面故事:梅西百货感恩节广告 用感恩节游行传递情怀

Jingyi 翻译,百度翻译助攻。加油,继续在翻译路上精进,事实上也是很依赖机器翻译的!

原标题:彭博推送 | 梅西百货节日游行,有大象加入!

01 梅西百货节日游行,有大象加入!

一百多年前,梅西百货的第一个感恩节游行,有时候被称为梅西圣诞游行,特征是没有气球,尽管更多东西是难以运送的,例如大象,来自于中央动物园。


中央公园的大象。1896 年,来自国会图书馆。The Central Park Zoo elephants in 1896. Source: Library of Congress

参与节日游行的动物包括老虎、熊、骆驼、猴子,都是平时能在动物园见到的。


女孩子们喂着骆驼,1917年,来自纽约城市博物馆。 Girl feeding a camel in Central Park Zoo, circa 1917. Photographer: Museum of the City of New York

但这似乎起作用!开幕式的游行,忽然流行,因此梅西百货就决定每年都举行。

inaugural 就职典礼,就直演说。开幕的,创始的。
was a hit 忽然流行


首届梅西百货游行,特点是没有气球,尽管确实有大象。 The very first Macy’s parade featured no balloons, though it did have elephants from the Central Park Zoo. Source: Macy’s

直至 1928 年,不用动物,开始使用气球,由 Goodyear Tire and Rubber Co. 决定,他们作用直至 1983 年,这一年梅西百货接管了气球大厦。


梅西百货游行气球,由 Goodyear 制造,1933 年。来自 图书馆大学,以及阿克伦大学。 Macy’s parade balloons made by Goodyear Tire and Rubber Co., in 1933. Photographer: Goodyear Tire and Rubber Co. Records/Archives and Special Collections/University Libraries/The University of Akron

气球开启了去纽约的旅行。他们在 Ohio 制造,在 Wingfoot Lake Hangar 存着,这个地方是操作中心,软式飞艇的操作中心。并且是美国最老的飞艇之一。

blimps 软式飞艇,意见保守的老人


为了规模(显示宏大),有个人拿着 1933 年梅西百货的游行气球。摄影师:固特异轮胎橡胶公司记录/档案和特藏/大学图书馆/阿克伦大学。 A human, for scale, with some of the 1933 crop of Macy’s parade balloons. Photographer: Goodyear Tire and Rubber Co. Records/Archives and Special Collections/University Libraries/The University of Akron

游行多年来改了很多。在二战期间,停止了,以及提供气球的橡胶公司、氦气公司,也参与了战争的业务。新角色总是被不断引入(尽管随着时间的推移,Snoopy 仍然保持着大多数气球的记录)。

cycle in 因为游行是每年的,这里用了 cycle in。
holds the record for 保持着记录


Felix the Car 1933 年被推上游行。 摄影师:固特异轮胎橡胶公司记录/档案和特藏/大学图书馆/阿克伦大学。 Felix the Cat being pulled along the parade route in 1933. Photographer: Goodyear Tire and Rubber Co. Records/Archives and Special Collections/University Libraries/The University of Akron

有件大事要加上:当 Bluey 2022 年加入的时候,她的创造者 Brumm 非常激动,见证他的创作如此近乎没有,他妻子突然就哭了。为了创造 Bluey 的前面色,可是花了 50 加仑的涂料。

the Peanuts gang 很少的事物

今年的观看者预期有 5000 人,17 个卡通人物气球,22 个花车(float),15个传统和新奇气球、数百名小丑、11个行进乐队、10个表演团体,甚至一些音乐明星。对于一个活动来说的不错的 —— 一场带着动物园动物、乘着履带、穿越城市的活动。

on leashes 在皮带上,约束。

02 更多新闻

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2.首席财务官简报,介绍财务负责人需要了解的内容

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5.《绿色日报》提供最新的气候新闻、零排放技术和绿色金融

01 When the Macy’s parade had live elephants

A hundred years ago, the very first Macy’s Thanksgiving Day Parade (sometimes then called the “Macy’s Christmas Parade”) featured no balloons, though it did have something even more logistically complicated: elephants from the Central Park Zoo.

The Central Park Zoo elephants in 1896. Source: Library of Congress

The animals featured in the procession included the tigers, bears, camels and donkeys that normally resided at the zoo.

Girl feeding a camel in Central Park Zoo, circa 1917. Photographer: Museum of the City of New York

But it seems to have worked! The inaugural parade was such a hit that Macy’s decided to make it an annual tradition.

The very first Macy’s parade featured no balloons, though it did have elephants from the Central Park Zoo. Source: Macy’s

By 1928, though, the animals were replaced by balloons made by Goodyear Tire and Rubber Co., which continued to contribute to the effort until 1983, when Macy’s took over the balloon-building.

Macy’s parade balloons made by Goodyear Tire and Rubber Co., in 1933. Photographer: Goodyear Tire and Rubber Co. Records/Archives and Special Collections/University Libraries/The University of Akron

The balloons had a journey to get to New York City. They were made in Ohio and stored at the Wingfoot Lake Hangar in Akron, which is still the center of operations for the Goodyear blimps and is the oldest airship hangar in the US.

A human, for scale, with some of the 1933 crop of Macy’s parade balloons. Photographer: Goodyear Tire and Rubber Co. Records/Archives and Special Collections/University Libraries/The University of Akron

The parade has seen many changes over the years. During World War II, it was suspended, and the deflated balloons provided rubber and helium for the war effort. New characters are always being cycled in (though Snoopy still holds the record for most balloons over time).

Felix the Cat being pulled along the parade route in 1933. Photographer: Goodyear Tire and Rubber Co. Records/Archives and Special Collections/University Libraries/The University of Akron

It’s a big deal to be added: When Bluey joined in 2022, her creator Joe Brumm got emotional seeing his creation so close to the Peanuts gang, and his wife burst into tears. It took 50 gallons of paint to reproduce Bluey’s signature color.

This year viewers can expect 5,000 volunteers, 17 featured character balloons, 22 floats, 15 heritage and novelty balloons, hundreds of clowns, 11 marching bands, 10 performance groups and even some musical stars. Not bad for an event that started with some zoo animals on leashes walking down a city street.

02 Businessweek Newsletters

1.Business of Space for inside stories of investments beyond Earth

2.CFO Briefing for what finance leaders need to know

3.CityLab Daily for today’s top stories, ideas and solutions from cities around the world

4.Tech Daily for exclusive reporting and analysis on tech and AI

5.Green Daily for the latest in climate news, zero-emission tech and green finance



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