封面故事：电汇公司 Swift 正在瞄准泽西！ Swifties on the hunt at a Target in Jersey City. Photographer: Dave Kotinsky/Getty Images
原标题：彭博推送 | 黑色星期五的小礼物
今天是美国的黑色星期五，对我们的经济生活有什么影响，拭目以待吧！
Jingyi 翻译，百度翻译助力。我们主要查阅一些固定搭配、专有名词，以及一些比较含有文化特点的词，希望帮助到英语学习者，希望和伙伴们一起进步！
01 黑色星期五的小礼物
如果有件事让店员们留心的事情，多年来，可能是如何款待他们自己。研究公司 Cirana 十月份的报告，28% 人正在计划购买礼物给自己，主要是将要来到的假日潮，这个数字比起 2023 年上升了 3%。
“如果不送给自己礼物，你不会成长。” Marshal Cohen 说到，此人在 Cirana 任职零售顾问，这个报告显示，假日消费总的来说，2024 年已经增加了 1.5 - 3%。“这些正式那些愿意依据冲动而消费的消费者（贡献的消费力）。如果我看到好东西，并想要买一个给你，我会说‘啊，我自己也要一个’”。
为了增加消费冲动，零售商正计划更多的店内交易（相较于网购），Cohen 说到。这样的场景，如果人们亲自为自己购买，其购物可能性还会增加 3 倍。“如果我并不很清晰地知道，我想要什么，我能去一家店”他说到，“会更加容易做到。”
on the lookout 留心，警惕
heed 留心。同义词辨析。
目标是抓住那种试图自我牺牲的欲望，诱惑是，某天能成为全世界的流行明星。今天是一家商店，出售限量版的书籍，和 Taylor Swift 有关，即 Taylor 巡回演出的时代，其延伸版本还有相册，以及受折磨的诗人部分：CD及黑胶唱片选集。限量版将在网络发售，从周六开始。
that self-gifting desire 试图自我牺牲的欲望
The Tortured Poets Department 受折磨的诗人部门
The Anthology on CD and vinyl CD 和黑胶唱片选集
上周，公司宣布了整年的利润预测，在有一个季度销售疲软之后，又错过大赚机会。目标已然准备着大赚一笔，随着更低成本的零售商，包括沃尔玛，这家店提升了其预期，在今年最后一个季度。
flagging sales 销售疲软
目标公司，是有机会缓解失望，因为黑色星期五的销量。商店在 6 点开门，零售商说到，客人们被限制每人顶多购买 4 本书。这场炒作在社交媒体上进行，以及 Reddit 帖子将其比作饥饿游戏。
turn the disappointment around 缓解失望
hype 炒作
likening it to the Hunger Games 将其比作饥饿游戏
Cohen 见证了宣传节目，是周末最佳的事情。“我准备这声称胜利”他说到。“他们将要在几分钟内被出售。”
如果那并非充足的理由，以点燃购物的焦虑，有另一项重要事情：今年在感恩节和圣诞节之间的天数更少，相较于去年而言。因此，如果你没有在购物者的45%之中，这些购物者被 Circana 称为已经开始购买礼物的人，你可能就会撤离。
零售商正在等待，很多人更早开始他们的业务。“我将其称为黑色 11 月” Cohen 说到。许多商店“想成为早鸟，而且想吃到虫子”。
02 一百件让经典供应商欢呼的奢侈品
当你不确定谁给到你想要之物，你最好的押注，是回到久经考验仍是珍宝的事情。一件漂亮的首饰，一个广受欢迎的包，经久耐用的手表，他们都非常经典，由于某种原因，保证让人尖叫，年复一年。
针对 2024 年，我们的彭博追求专栏的碰过有，已然收集了一些令人振奋的选项，非常适合传统品类，路径是曲折的。
每个（商品）都是新的，或者非传统的重复生产，针对一些受欢迎的品类（item），他们非常确信，让你所爱的人着迷，成为自己永恒的经典。
enchant your loved ones and become an enduring classic of its own 让你所爱的人着迷，成为自己永恒的经典
03 别错过了!
Devin Leonard 以及 Keil Porter 写 12 月印刷议题，关于 FedEx 以及其 CEO Raj Subramaniam，他的工作很复杂，因为要重构公司，在该公司的传奇的创始人站到一边之后。
今年 2 月，Bret Baier 这位 Fox 新闻社专题报道的阴沉主人，用一系列美国总统拜登事件，打开他的职业秀场，使得大众确信，工资在上升，通胀在下降。然后，他介绍了一位客人，表达了事实上，美国经济并不好的观点。“过去几年，我们简单地从子孙那里借钱（透支），用他们所无法比拟的方式生活。” Smith Frederick 说到，他是 FedEx 创始人，用他那令人惊叹的南方口音。
dour host 阴沉的主人
in his let’s-cut-out-the-nonsense Southern drawl 用他令人惊叹的南方口音
Smith 撞到了很多类似的、阴郁的心弦，在一个月前，与 Fox 大脑 Kilmeade 交谈的时候，其中一个东道主国拥有 Brian Kilmeade，这人介绍他的客人，介绍为“全世界最成功的企业家之一”。
chords 心弦，和弦
“好吧，Brian。我们并没花很多注意力，针对连美国都觉得模糊的自我审计。”Smith 说到，温和的表情，“对我来说是难以置信的”。
这对于 Smith 来说太典型。一位耶鲁毕业、被包装过的美国海军，Smith 也就是开通了连夜送达，当他发现 FedEx 已经庆祝 27 周年庆的时候，这家公司创始于 1971 年。(老爷爷)现在的 80 岁，已然价值 60亿美元，依据彭博指数数据。仍然很享受推广他认为有助于国家的政策的机会。一些人显然也会使联邦快递受益，尤其是放弃前总统特朗普制定的保护主义政策，拜登延续了这些政策，现在随着特朗普重返白宫，这些政策可能会升级。
quintessential 典型
promote policies 提升
在这些面试中，唯一被短暂提及的是实际经营联邦快递的人：Raj Subramaniam。自2022年接任首席执行官以来，Subramaniam一直致力于恢复华尔街对该公司的信心——这种信心在 Smith 任职的最后几年基本上已经消散（dissipated）。投资者已经厌倦了他对增长的不懈追求，尽管他取得了令人眼花缭乱的成功，收入从1983年的10亿美元飙升至2022年的930亿美元。他们现在要求的是更好的股东回报。
jaded 筋疲力尽的，厌倦的
his relentless quest for growth 他对增长不懈追求
fleetingly 飞快地
fleetingly mentioned 简略提及
原文
01 A little treat for Black Friday shoppers
If there’s one thing shoppers are on the lookout for after a long year, it’s how to treat themselves. The research company Circana, in an October report, says 28% of people are planning to buy gifts for themselves this holiday season, up 3 percentage points from 2023.
“Without self-gifting, you don’t have growth,” says Marshal Cohen, chief retail adviser at Circana, which projects holiday spending overall to be up 1.5% to 3% in 2024. “It’s when we have the consumer who’s willing to buy on impulse. If I see a great item and I get it for you, and I say, ‘Ah, wow, I want one of those for myself, too.’”
To drive up impulse purchases, retailers are planning more in-store deals, Cohen says. Such buys are three times more likely to happen if you shop in person. “If I don’t know exactly what I want, I can go to a store and see,” he says. “It’s much easier to do that” in person than online.
Target hopes it can catch some of that self-gifting desire, with the lure being one of the world’s biggest pop stars. Its stores today will sell an exclusive book tied to Taylor Swift’s The Eras Tour and an extended version of her album The Tortured Poets Department: The Anthology on CD and vinyl. A limited supply will be available online starting Saturday.
Last week the company slashed its full-year profit forecast after another quarter of flagging sales and a big earnings miss. Target has been competing for dollars with lower-cost retailers including Walmart, which lifted its expectations for the year in its latest earnings report.
Target Corp. has an opportunity to turn the disappointment around with its Black Friday sales. Stores opened at 6 a.m., and the retailer said guests are limited to four copies of the book each. The hype has been building on social media, with one Reddit post likening it to the Hunger Games.
Cohen sees the promotion as the best of the weekend. “I’m already declaring the win on that one,” he said. “They’ll be sold out in minutes.”
If that’s not reason enough to spark some shopping anxiety, there’s another matter: There are fewer days between Thanksgiving and Christmas this year compared with last. So if you’re not among the 45% of shoppers who Circana says have already started gift-buying, you might want to get going.
Retailers are waiting, with many starting their deals earlier. “I call it Black November,” Cohen says. Many stores “wanted to be the early bird that caught the worm.”
02 100 Luxury Gifts That Deliver Classic Cheer
When you’re unsure of what to give a loved one, your best bet is to return to tried-and-true treasures. A beautiful piece of jewelry, a sought-after bag, a timepiece that will last a lifetime—they’re all classics for a reason, guaranteed to bring cheer year after year. For 2024, our friends at Bloomberg Pursuits have gathered a host of inspiring options that fit into traditional categories, but with a twist. Each is a new or unconventional spin on a beloved item that they’re sure will enchant your loved ones and become an enduring classic of its own.
03 ICYMI
Devin Leonard and Kiel Porter wrote for the December print issue about FedEx and its CEO, Raj Subramaniam, who has the complicated job of reorganizing the company after its legendary founder stepped aside (sort of).
In February, Bret Baier, the dour host of Fox News’ Special Report, opened his show with clips of US President Joe Biden assuring the public that wages were rising and inflation was down. Then he introduced a guest to say that, actually, all wasn’t well with the US economy. “Over the last couple of years, we’ve simply been borrowing from our grandchildren and living beyond our means,” said Frederick Smith, founder of FedEx Corp., in his let’s-cut-out-the-nonsense Southern drawl.
Smith had struck many of the same gloomy chords a month earlier in a chat with Fox’s Brian Kilmeade, the host of One Nation With Brian Kilmeade, who introduced his guest as “one of the world’s most successful entrepreneurs ever.”
“Well, Brian, we’re not paying much attention to the fiscal posture of the United States,” Smith said, a mildly pained look on his face. “It’s really incredible to me.”
It was all quintessential Fred Smith. A Yale University-educated, decorated former US Marine captain, Smith all but created the overnight delivery business when he founded FedEx at the age of 27 in 1971. Now 80, and worth $6 billion according to the Bloomberg Billionaires Index, he still relishes opportunities to promote policies that he argues would help the country. Some would clearly also benefit FedEx—particularly the abandonment of protectionist policies instituted by former President Donald Trump, perpetuated by Biden and now likely to be escalated with Trump’s return to the White House.
Only fleetingly mentioned in these appearances was the man actually running FedEx: Raj Subramaniam. Since taking over as chief executive officer in 2022, Subramaniam has had the job of restoring Wall Street’s confidence in the company—confidence that had largely dissipated during Smith’s final years in the job. Investors had become jaded with his relentless quest for growth, dizzyingly successful though it had been, with revenue soaring from $1 billion in 1983 to $93 billion in 2022. What they demanded now was better shareholder returns.
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