The members-only entertainment, hotel and workplace began in London in 1995 and has been growing since then. But the new expansion plans are even more ambitious: Carnie wants to have 20 outposts in the US by 2025. Where will they be, besides upstate New York? Read on. —Reyhan Harmanci, Bloomberg Businessweek
主要由百度翻译完成工作，Jingyi 作微调。
01 译文
纽约到处都是 SOHO House
如果你在过去的一年里在纽约州北部呆了一段时间，那么可能会有人提到一个持续的谣言：“你听说他们要在 Rhinebeck 开一家Soho House吗？是的，在 Rhinebeck！”
这是好消息还是坏消息取决于你对很多事情的态度，但正如Sabah Meddings为《追求》杂志所写的那样，这并不是唯一一个出现在全球城市之外的Soho House：
Andrew Carnie 去年在会员俱乐部 Soho House 的三个纽约门店（New York outposts）发现了一个奇怪的异常现象。8月，富有的会员消失在欧洲，部分原因是公司推出了“8月在任何地方工作”。今年，流失人数更大。“这是一种新趋势，尤其是在东海岸，”他说。
值得庆幸的是，Carnie 自去年11月以来一直担任Soho House and Co.的首席执行官，纽约人也在寻找离家更近的地方，以至于这家著名的私人俱乐部正在纽约州北部（upstate New York）开设一个乡村门店，并计划在北美各地开设更多分部（host more sites）。
Carnie 说：“我们将在纽约和洛杉矶发展——那里有更多的机会——但我们看到了在北美发展的巨大机会。”。“现在美国有很多繁荣的城市，尤其是在新冠疫情后，很多人都搬离了纽约和洛杉矶，非常适合 Soho House。”
仅限会员参加的娱乐、酒店和工作场所，始于1995年的伦敦，此后一直在发展。但新的扩张计划更为雄心勃勃：Carnie 希望到2025年在美国拥有20个门店。除了纽约州北部，他们还会在哪里？——Reyhan Harmanci，彭博商业周刊
补充知识
其中一种解释，是Small Office Home Office。就等于小小的、轻松简约却齐全、门槛不高的办公空间。
点击获取更多知识 ，这篇文章介绍了 香港SOHO、纽约SOHO、伦敦SOHO。
回到翻译。
彭博：经济指标越奇特 越应该写书
关于通货膨胀和经济衰退可能性的激烈、无休止的辩论？现在写一本经济学书还不错。
去年这个时候，Howard Yaruss 出版了一本书，他希望这本书能突破行话及抽象概念的限制，以此来揭开经济学的神秘面纱，使之对街上任何人都非常的有吸引力。
这本书名为《理解经济学：因为理解我们的经济比你想象的更容易，也比你知道的更重要》，探讨了货币是如何创造的，以及央行是如何运作的等主题。
它提出的问题包括：为什么不平等现象加剧？富人减税是创造了就业机会吗？还是只是造成了更多的不平等？还有关于替代货币（比如比特币）、国债和自由贸易的解释。
“我的目标是让那些对经济不太了解的人了解经济。”纽约大学教授 Yaruss 说到。“事情没那么复杂，只是教得不好。”
在这本书出版后的12个月里，Yaruss 声称，销量超过了出版商的预期。他拒绝透露具体数字，但表示正在进行第三次印刷。
他并不是近现代（of late）唯一一位以经济为重点的书获得成功的作家。Yaruss 的书与 J.Bradford DeLong 的《缓慢走向乌托邦：二十世纪漫长的经济史》，并列获得 2023 Axiom 商业图书奖经济学类铜奖，仅次于 Christopher Leonard 的《轻松货币的领主：美联储如何破坏美国经济》，该书获得银奖。以及获得金奖的 Ran Abramitzky 和 Leah Boustan 的《金牌街道：美国不为人知的移民成功故事》。
Yaruss 强调，《可理解经济学》并没有直接涉及政治和意识形态，它只是为了为严肃的政策讨论提供信息，部分原因是关于经济的辩论已经变得如此两极分化。
考虑到关于经济的辩论已经变得像其他任何辩论一样两极分化，这可能是明智的。一些潜在的通货膨胀的指责游戏、经济衰退问题、就业市场棘手问题，以及房地产市场问题，让业内一些最聪明的人感到谦卑。ShoelessCai 评注，这句话本网站基于各方面考虑，没有原汁原味翻译。
《可理解的经济学》的更新版计划于2024年9月推出，就在总统选举即将到来之际，这场选举肯定会以经济为中心。
Yaruss 说：“这本书最重要的部分不是有对有错，而是你必须仔细思考，才能理解它。”--Enda Curran，彭博新闻社。
02 语言点
- news or bad news depends on your attitude toward a lot of things 是好是坏取决于你的态度
- spotted a curious anomaly in the three New York outposts 在三家纽约门店发现一些奇特的异常
- laid out plans to host more sites 计划开设更多门店
- demystify economics by cutting through the jargon and breaking down concepts that seem abstract to 通过解释行话以及突破抽象概念来揭开经济学的神秘面纱
- an economy-focused book of late 近现代专注于经济的书籍
- right in the teeth of a presidential election 穿插在总统选举期间
03 原文全文
If you spent any time in upstate New York over the past year, then someone will likely have mentioned a persistent rumor: “Have you heard that they are opening a Soho House in Rhinebeck? Yes, in Rhinebeck!”
Whether that’s good news or bad news depends on your attitude toward a lot of things, but as Sabah Meddings writes for Pursuits, it’s not the only Soho House popping up outside of a global city:
Andrew Carnie spotted a curious anomaly in the three New York outposts of his membership club Soho House last year. In August, well-heeled members disappeared to Europe—partly due to companies introducing “work from anywhere August.” This year, the exodus was even greater. “It’s a new trend, especially on the East Coast,” he says.
Thankfully for Carnie, who’s been chief executive officer of Soho House & Co. since November last year, New Yorkers are also decamping for places closer to home—so much so that the prestigious private club is opening a rural outpost in upstate New York and laid out plans to host more sites across the North America.
“We’re going to grow in New York and LA—there’s a lot more opportunity there for us—but we see a big opportunity to grow across North America,” says Carnie. “There’s a lot of thriving cities in America now, especially post-Covid, where a lot of folks moved out of New York and LA, that are brilliantly suited for a Soho House.”
Strange Economy Is Good for Books
Feverish, unending debate over inflation and the possibility of a recession? Not a bad time to write a book on economics.
This time last year, Howard Yaruss published a book that he hoped would demystify economics by cutting through the jargon and breaking down concepts that seem abstract to the average person on the street.
Titled Understandable Economics: Because Understanding Our Economy Is Easier Than You Think and More Important Than You Know, the book deals with topics such as how money is created and how central banks work.
It asks questions that include: Why is inequality soaring, and do tax cuts for the wealthy create jobs or just create more inequality? There are also explainers on alternative currencies (think Bitcoin), the national debt and free trade.
“My goal was to enable people who don’t know much about the economy to learn about it,” says Yaruss, who teaches at New York University. “It’s not that complicated—it’s just not taught well.”
In the 12 months since the book came out, Yaruss says sales have exceeded the publisher’s expectations. He declined to give figures but says a third printing is underway.
He’s not the only author who’s found success with an economy-focused book of late. Yaruss’ book tied with Slouching Towards Utopia: An Economic History of the Long Twentieth Century by J. Bradford DeLong for the bronze medal in the economics category of the 2023 Axiom Business Book Award, coming in behind Lords of Easy Money: How the Federal Reserve Broke the American Economy, a New York Times bestseller by Christopher Leonard, which took silver, and Streets of Gold: America’s Untold Story of Immigrant Success by Ran Abramitzky and Leah Boustan, which won the gold medal.
Yaruss stresses that Understandable Economics doesn’t tackle politics and ideology directly—it’s merely meant to inform serious policy discussion, in part because debating the economy has become so polarizing.
That’s probably smart given debate on the economy has become as polarized as any other. A blame game over inflation, a recession that has yet to arrive, and jobs have humbled some of the brightest minds in the profession.
An updated version of Understandable Economics is planned for September 2024, right in the teeth of a presidential election that’s sure to feature the economy front and center.
“The most important part of the book is not that there are rights and wrongs—you have to think things through so that you understand it,” Yaruss says. —Enda Curran, Bloomberg News
沪公安联网 31011502019103